01
Decoding markets
France and Turkey are two powerful but complex economies. We read what others skim: local regulations, business cultural codes, opportunities only a field operator can identify.
ABOUT
From Plautus to plotus.
A name from Roman theatre. A method from the field.
01 — The origin
Why plotus?
Over 2,000 years ago, Titus Maccius Plautus was not only Rome's most popular playwright — he was a merchant, a man who understood that commerce is theatre: know your audience, master your timing, always deliver the right message.
plotus was born from that conviction. Not a traditional consulting firm. Not a 200-slide PowerPoint that ends up in a drawer. plotus is consulting 2.0: we sell ideas and turn them into results. The France ↔ Turkey corridor is our stage.
02 — The mission
Three founding pillars
02
Structuring action
Big ideas without execution are worthless. Every plotus project follows a simple frame: fast diagnostic, concrete action plan, measured deployment. No endless phases. Deliverables that unlock.
03
Winning for you
Our only KPI is your growth. Every recommendation must have a direct impact on your revenue, positioning, or market share. If it doesn't make you win, we don't pitch it.
03 — The corridor
Why France ↔ Turkey?
The France ↔ Turkey corridor is one of the most dynamic in Europe — €22 billion of bilateral trade in 2024, 1,500 French companies established in Turkey, 120,000 jobs. Yet no player addressed it end-to-end. French firms know France. Turkish firms know Turkey. The Big 4 cover 80 countries — Turkey is a line among others.
plotus was built to fill that void: an operational ecosystem holding both shores of the Bosphorus to the same standard, in the three languages that matter (French, English, Turkish), with a single point of contact.
€22B
FR-TR bilateral trade (2024)
1,500
French companies in Turkey
17th
World economy (TR)
85M
Consumers (TR)
04 — The vision
A 3-phase ecosystem
plotus doesn't stop at consulting. Today's clients are tomorrow's incubator prospects, and potentially the future portfolio of our corridor fund. We build a 5-to-10-year relationship, not a 6-month engagement.
Phase 1 · 2025-2026
Operational consulting firm
Market entry, business development, operations, integrated AI. All delivered under the plotus roof.
Phase 2 · 2026-2027
Istanbul Incubator
Acceleration of high-potential Franco-Turkish SMEs. Priority access for our Phase 1 clients.
Phase 3 · 2027+
plotus Capital
Investment fund dedicated to the France-Turkey corridor. Minority tickets, long-term horizon.
05 — The method
How we work
A single point of contact
Your project lead carries the file end-to-end. Legal, tax, commercial, marketing: one contract, one invoice, one report.
Three native languages
FR / EN / TR. Negotiation in Turkish, reporting in French, pitch in English. Zero third-party translators.
Dated milestones
D+90 company operational, D+180 go-to-market launched, D+365 first local revenue. Contractual commitments, not marketing promises.
No lock-in
Proportionate exit clause in every contract. You stay because the work is good, not because you are trapped.
The President
A Franco-Turkish path, a discipline of execution
Axel AK
President & Co-founder, plotus
Axel AK is the President and co-founder of plotus, an advisory firm dedicated to the France ↔ Turkey corridor.
Franco-Turkish, Axel grew up between Istanbul, London, Lyon and now lives in Paris — a cosmopolitan path built from a very young age, which made him a natural bridge between two business cultures that, on the surface, have little in common.
Trained in economics at Istanbul University after starting at Galatasaray University, he continued his academic path with a Master's at King's College London in marketing and management. This dual training — figures first, then strategy — forged a method: no file moves forward without structure or a clear contractual framework.
An entrepreneur since a very young age, Axel built his career on a non-negotiable discipline: execution rigor comes before commercial speed. His specialty was forged on this exact ground — the defense sector toward Africa, foreign direct investment (FDI) between Turkey and France, and the structuring of joint Franco-Turkish export ventures.
The future belongs to rooted businesses — the ones that know where they come from — but that have the courage to adapt to technology.
This rigor shows in his method: strict legal framing, contractual milestones that are kept, tight reporting — a discipline he applies to every plotus mandate, regardless of its size. Strongly drawn to technology and automotive, he sees plotus as the embodiment of this conviction: an advisory firm rooted in relationships and the long term, but run with the same rigor as an institutional mandate.
Education
Economics — Istanbul University
Master's in Marketing & Management — King's College London
Master's in Marketing & Management — King's College London
Footprint
Paris · London · Istanbul
Specialty
Defense & Africa · Turkey–France FDI · Collective export
Institutional engagements
Member of MEDEF
Member of the DTIK Executive Committee — Paris
Member of MÜSİAD — Paris
Defense sector representative
Let's talk about your corridor.
30 minutes to understand your project and tell you whether plotus is the right vehicle. No commitment.